SHOCHU RISING 2026

SHOCHU MEETS NEW YORK DINING

This November, discover the rich flavors and versatility of Japanese shochu at participating restaurants across New York City.

Throughout Shochu Month, restaurants will feature special shochu menus, creative serves, and unique food pairings.

Explore different styles, discover unexpected pairings, and find your new favorite shochu.

CAMPAIGN PERIOD

November 1–30, 2026

*Campaign details, schedules and participating locations are subject to change without notice.

Shochu is a traditional Japanese distilled spirit made from a variety of ingredients, including sweet potatoes, barley, and rice.

Its diverse ingredients and production methods create a wide range of flavors and aromas, from light and refreshing to rich and complex.

Enjoy it neat, on the rocks, with soda, warm water, or in cocktails.

With its versatility and ability to complement a wide variety of dishes, shochu offers endless possibilities for pairing with food.

Discover your favorite way to enjoy shochu.

Discover Japanese shochu at participating restaurants throughout New York City.

Each restaurant will offer its own selection of shochu, featuring special menus, recommended serves, and food pairings that complement its cuisine.

Explore the restaurants below and discover a new way to enjoy shochu.

*Campaign details, schedules and participating locations are subject to change without notice.

Enjoy Shochu. Collect Original Trading Cards.

Order a featured shochu menu at a participating restaurant and receive an exclusive Shochu Trading Card.

Each card introduces a featured shochu, including its origin, flavor profile, and recommended food pairings.

Explore different restaurants, taste new shochu, and collect your favorites!

Trading cards are available while supplies last.